The Art of High-Performing Banner Design

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There are two broad categories of banner ad designs: 1. Banners designed for “branding” purposes 2. Banners designed to generate leads and sales Unless you sit in Coca Cola’s marketing department with an extra $100k spare to run a branding campaign, you better belong to the second category. If you don’t care about your immediate return … Read moreThe Art of High-Performing Banner Design

How To Promote Mobile Apps on Google AdWords

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Before we get into the details, there’s been some confusion among marketers whether Google Adwords or AdMob is the best way to promote your mobile app (iOS/Android). The short answer is: Google AdWords. Both Adwords and AdMob allow you to run mobile install campaigns. However, AdMob’s main focus is on mobile app monetization, think of … Read moreHow To Promote Mobile Apps on Google AdWords

The 10 Most Effective Banner Sizes

Banner Sizes Ranked By Impression Share

If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales. This article ranks the top 10 banner formats based on ad impression share from highest to lowest on Google’s display networks. The data is based … Read moreThe 10 Most Effective Banner Sizes

The Fastest Way To Make Display Campaigns Profitable

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You setup a new AdWords display network. The campaign starts to generate traffic. You pull up the placement report and notice dozens of junk placements. Sounds familiar? The good news is that there’s a fix for that. It’s actually the easiest and fastest yet overlooked setting to improve the performance of any AdWords display campaign. … Read moreThe Fastest Way To Make Display Campaigns Profitable