The Art of High-Performing Banner Design

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There are two broad categories of banner ad designs: 1. Banners designed for “branding” purposes 2. Banners designed to generate leads and sales Unless you sit in Coca Cola’s marketing department with an extra $100k spare to run a branding campaign, you better belong to the second category. If you don’t care about your immediate return … Read moreThe Art of High-Performing Banner Design

The 10 Most Effective Banner Sizes

Banner Sizes Ranked By Impression Share

If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales. This article ranks the top 10 banner formats based on ad impression share from highest to lowest on Google’s display networks. The data is based … Read moreThe 10 Most Effective Banner Sizes