Before we get into the details, there’s been some confusion among marketers whether Google Adwords or AdMob is the best way to promote your mobile app (iOS/Android). The short answer is: Google AdWords. Both Adwords and AdMob allow you to run mobile install campaigns. However, AdMob’s main focus is on mobile app monetization, think of … Read more How To Promote Mobile Apps on Google AdWords
If you are spending any amount of marketing budget on display advertising, you’ll want to know which banner sizes are the most effective to generate impressions, clicks and ultimately sales. This article ranks the top 10 banner formats based on ad impression share from highest to lowest on Google’s display networks. The data is based … Read more The 10 Most Effective Banner Sizes
You setup a new AdWords display network. The campaign starts to generate traffic. You pull up the placement report and notice dozens of junk placements. Sounds familiar? The good news is that there’s a fix for that. It’s actually the easiest and fastest yet overlooked setting to improve the performance of any AdWords display campaign. … Read more The Fastest Way To Make Display Campaigns Profitable