Keeping Score With Social Media Marketing and Measurement

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I was on an estimation board at the IAB Social Media Conference as of late, and we jabbered about the web-based media ‘scorecard.’ There were an assortment of points of view addressed as Bryan Wiener, CEO of 360i, directed the conversation between Liza Hausman of Gigya, Keith Kilpatrick from Buzzlogic, Jonathan Carson from Nielsen Online … Read more Keeping Score With Social Media Marketing and Measurement